Creative A/B Testing That Drives Learnings

New market entry with no baseline creative data

Smart NZ was entering the market without established creative benchmarks. The team needed to understand what messaging, imagery, and offer structure would resonate with their target audience before scaling spend.

Launch wide, learn fast, then optimise

We launched with 6 to 10 creative variations in the first month to understand what resonated. Feature-led imagery and headline testing gave clear insight into what moved the needle.

Finance offers drove high volume but low conversion. Price point creatives converted better but at lower volume. This gave us the data to tune messaging for quality over quantity.

Clear creative direction backed by real performance data

• Finance offers drove high volume but low conversion
• Price point creatives converted better but at lower volume
• Messaging is now being tuned for quality over quantity
• Creative framework established for ongoing campaigns