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Our People

The People Behind AXL MEDIA.

AXL MEDIA is not an agency of passengers. Every person here is accountable to the outcome, not the output. We hire for drive, develop for excellence, and operate like the results are personal. Because they are.

What we stand for

A
Accountable
We own outcomes. Every budget treated like it's our own. No excuses. If something isn't working, we fix it fast.
A
Accountable
We own outcomes. Every budget treated like it's our own. No excuses. If something isn't working, we fix it fast.
×
The Multiplier
The force that multiplies everything between A and L. Where strategy meets execution.
×
The Multiplier
The force that multiplies everything between A and L. Where strategy meets execution.
L
Limitless
We build, test, learn, and iterate. Speed and quality aren't opposites here. We scale without a ceiling.
L
Limitless
We build, test, learn, and iterate. Speed and quality aren't opposites here. We scale without a ceiling.
Founder & CEO
Dimitri Kotov Founder of AXL MEDIA

Dimitri Kotov

Founder

The pioneer behind Ignite Group, which grew into what AXL MEDIA is today. Dimitri laid the foundation: the thinking, the standards, and the belief that automotive marketing could be held to a higher bar.

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Dean Meroiti CEO of AXL MEDIA

Dean Meroiti

Chief Executive Officer

The architect of AXL MEDIA's conception. Dean built the AXL MEDIA mission from the ground up, responsible for everything from the vision to the day-to-day standard that the team is held to.

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Senior Leaders
SK

Steven Kukucka

Director of Accounts

Owns the client relationships that keep AXL MEDIA's reputation intact. Clear objectives, clean communication, relentless follow-through.

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EM

Eunice Mecija

Head of Design

The creative engine. Leads all creative output across paid social, video, and digital with a zero-compromise standard and a deep understanding of what works in automotive advertising.

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RD

Rosmita Dwijayanti

Head of Paid Ads

Keeps the team operating at its ceiling. Accountable for internal standards, personal development, and making sure every person at AXL MEDIA is growing as fast as the agency. Bridges the gap between ambition and execution.

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NR

Nique Ramos

Administration Manager

A 10-year cornerstone of AXL MEDIA. Nique manages the foundational systems and operational infrastructure that allow the agency to scale without losing precision.

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Team Members
HT

Henry Toussiant

Technical Lead

8 years across every facet of the business. Henry is the agency's technical anchor and automotive encyclopedia, ensuring every campaign is backed by deep industry precision.

FS

Frances Shen

Rednote and WeChat Marketing Specialist

Specialist in Chinese-market activation across RedNote and WeChat. Frances enables clients to reach high-value demographics through localised, Mandarin-speaking ad strategies.

SP

Sofia Penera

Social Media Assistant

Manages organic content delivery across Facebook, Instagram, LinkedIn, and TikTok for all client portfolios. Sofia keeps every brand's digital presence cohesive, consistent, and built to engage.

KN

Kimberley Nikora

Key Relationship Manager

Over a decade inside the automotive industry gives Kimberley a perspective most account managers simply don't have. She's operated across every layer of the dealer ecosystem and arrives at every account already speaking the client's language.

SF

Sarah Fry

Senior Client Relationship Manager

Sarah's background spans both the dealership floor and the agency world, giving her a rare ability to communicate in the language clients actually speak. She's been part of multiple new vehicle brand launches in Australia and brings structure to every account she manages.

TB

Tim Bernardino

Senior Graphic Designer

OEM-trained and agency-sharpened. Tim brings a brand-standard precision to every asset he builds, with an intuitive understanding of what premium automotive creative demands.

KC

Kinno Cunanan

Senior Digital Designer

Kinno built his career producing creative across a wide range of industries and brief types. Adapts fast, works to brand, and delivers at volume without compromising quality.

AV

Airone Villaruel

Digital Designer

Airone came to design through curiosity, not convention, teaching himself the craft off the back of a sales and marketing background. That commercial foundation still shapes how he thinks: not just how it looks, but what it needs to do.

MM

Mac Medrano

Digital Designer

Nineteen years as a graphic designer across print, digital, and technical work. There is very little Mac hasn't tackled, and it shows in the quality and consistency of everything he produces.

BV

Bermiah Verlie Calam-Panerio

Performance Manager

Not many performance marketers started out as licensed engineers. Bem did, and she brings that same analytical, systems-thinking approach to every campaign: methodical, precise, and built to perform.

WK

Waruna Karunanayake

Performance Manager

Waruna's performance marketing career spans two continents and multiple industries, building a sharp eye for CRO and full-funnel strategy along the way. He builds campaigns that convert, not just spend.

JL

Jerocel Ladaga

Senior Administration Consultant

Jerocel comes from a background where precision communication and reliability were non-negotiable. She keeps the administrative engine running cleanly and makes sure nothing falls through the cracks.

ZE

Zarrah Jean Eder

Administration Consultant

Zarrah's background spans multiple industries, always at the centre of operations managing CRM systems, project tools, and executive support simultaneously. That range makes her a natural fit for the pace AXL MEDIA operates at.

SD

Shehan Dulanga Dias

Senior Copywriter

14 years and 50+ brands across social, email, landing pages, and more. Shehan writes content that drives leads and engagement, with the range to make it work across any industry or format.

CA

Christine Diane Almanzor

Copywriter

Christine's background is in social media and SEO writing, two disciplines that demand creative range and a clear understanding of what actually performs. At AXL MEDIA, that translates into copy built to capture attention and drive action.

We don't hire for
the role.
We hire for the standard.

AXL MEDIA was built on the belief that great marketing isn't about spending more, it's about thinking sharper. The people here aren't clock-watchers. They're builders who take ownership of every campaign, every client, and every number on the dashboard.

Our culture is flat enough to move fast, but structured enough to scale. Everyone from the CEO to the newest team lead operates from the same playbook: deliver results, communicate clearly, and never stop learning.

We're selective about who joins AXL MEDIA, not because we're exclusive, but because we're serious. When you're on this team, the bar is high. And that's exactly why clients trust us with their most important campaigns.

Careers

Join the team.

Think you belong here? Tell us about yourself. We're always open to hearing from people who set the bar high.

Bonus points if your name is Axel. That'd be too ironic to say no to.

Application received. We'll be in touch if there's a fit.