Creative Examples
A sample of ad creative produced for Coburg Toyota
TikTok and social campaign creative for Coburg Toyota — trade-in offers, demonstrator deals, organic posts, and Kluger Hybrid launch creative.
The Challenge
Testing whether TikTok could drive real showroom traffic for used cars
Coburg Toyota wanted to understand if TikTok was a viable channel for selling used car stock. The question wasn't about brand awareness - it was about whether the platform could drive people into the dealership.
The Strategy
Vehicle imagery in a carousel format, linking directly to live website stock
We ran an 8-week test to gauge whether TikTok was worth scaling for used car stock. The creative used vehicle imagery delivered in a carousel format, with each ad linking directly to the relevant stock on the dealership website.
The Results
Walk-ins referencing exact vehicles they saw in ads
- Vehicle carousel ads drove direct traffic to live website stock
- Clear showroom attribution within four weeks
- Walk-ins were referencing the exact vehicles they'd seen in ads
