Better Lead Quality Through Smarter Website Tracking

Lead volume was strong, but quality wasn't where it needed to be

Leapmotor was generating a healthy pipeline of leads, but the team was finding that too many weren't converting into genuine opportunities. The issue wasn't traffic or reach - it was the quality of enquiries coming through the website forms.

Conditional questions and conversion tracking to filter and learn

We introduced conditional questions into the form flow, designed to filter out low-intent enquiries before they reached the sales team. At the same time, we implemented detailed tracking to understand exactly which pages and touchpoints were generating conversions.

By A/B testing different question structures, we could measure which variations improved lead quality without sacrificing volume.

Clarity on what converts, and a path to better outcomes

• A/B testing conditional questions improved lead filtering
• Form tracking gave clarity on which pages convert
• Now focused on lifting lead-to-show rate
• Sales team receiving higher-quality enquiries